Mickey Thompson Tires and Wheels Signs Three-Year Sponsorship of Family Events Feature Competitions.
The Mickey Thompson and Dick Cepek Brands will connect with thousands of attendees at major events in 2012, 2013, and 2014.
(INDIANAPOLIS) Mickey Thompson Performance Tires and Dick Cepek Tires have signed a three-year official sponsorship agreement of featured competitions at events produced by The Promotion Company- Family Events.
For Mickey Thompson Tires and Wheels, the agreement renews sponsorship of the Mickey Thompson Tough Trucks® Challenge which is a major part of four event locations of the 4-Wheel Jamboree Nationals Series. Mickey Thompson will also continue to serve as the Burnout Competition sponsor at the Hot Rod Super Nationals, Route 66 International Mother Road Festival, and Street Machine Nationals over the next three years. In addition, Mickey Thompson Performance Tires will initiate a new sponsorship of the Show-N-Shine competition at the 4-Wheel Jamboree Nationals, Hot Rod Super Nationals, Route 66 International Mother Road Festival, and Street Machine Nationals. Mickey Thompson Tires has also become a sponsor of the Lucas Oil Off-Road Expo for the next three years.
The Dick Cepek brand of tires and wheels will add its name as sponsor of the Burnout Competitions at the 4-Wheel Jamboree Nationals for 2012, 2013, and 2014.
Ken Warner, Vice President of Mickey Thompson Tires and Wheels said, "Our involvement with the Promotion Company- Family Events is pivotal and gives us a direct connection to the markets that we serve. We signed another three-year agreement as product sponsor for our Mickey Thompson and Dick Cepek brands. This will flow perfectly as we will be launching new tires and wheels in both brands. If everything goes as planned, the attendees of the 4-Wheel Jamboree Nationals events in Lima, Ohio and Bloomsburg, Pennsylvania will be the first to see these new products."
Mike Moore, President of The Promotion Company- Family Events said, "We are very proud that Mickey Thompson Tires has agreed to renew and expand its sponsorships of our key event features for the next three years. It only takes a short stroll through any of our shows to see the Mickey Thompson and Dick Cepek brands proudly used on so many of our participant vehicles. As Mickey Thompson rolls out new products, we are especially excited that our event attendees will get some of the first opportunities to purchase these new and innovative tire and wheel solutions."